Essays

Designlitics

For the edition of Designboost 2008 we were invited to present our view as a design office on the theme of sustainability. The text was later published on David Report.

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On Function

Designers and manufacturers/brands, united by a dandyistic orientation, delighted as they are by their reflection upon the mirror, develop products in order to empower a certain (reflective) image of themselves, becoming themselves the (produced) object. In such a closed-circle context, form is naturally liberated from content, and function becomes exclusively the production of a convincing reflective image of the creative self. This sort of autistic process, is degenerating a widespread (social) misunderstanding of design, which is generally perceived as a tool to empower Personal Social Identity.

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Sign o’the Times

If not quality anymore, what is this new paradigm that will distinguish brands from each other then? We would say: what do they do; how do they do it; and why do they do it. Clearly old topics already addressed several times before! But being the present context new, the old answers won’t fit anymore. We need new ones.

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Do I form or do I (in)form?

The designer is often seen as the master of form giving. But is that it? Is an object only form?
How about if we rephrase the sentence above to: The designer is often seen as the master of (in)forming.

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Emotion vs. Reason

Knowledge, is what happens when Man tries to decode the stimuli issued by the Nature that surrounds him. Technology, is what happens when Man tries to produce something with the knowledge he collected before. If we accept this as true, we also have to accept that technology is always a consequence of Man’s rationalization upon Nature.
However, an interesting thing happening, is that Man’s curiosity is being deviated from Nature to the Artificial World he is creating, and technology is also becoming a result of Man’s rationalization about his own creations!

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